StockToolworks was originally started to allow long term investors, especially those with limited options via 401k or 529 plans to monitor and keep up to date on their portfolios that would eliminate the vicious losses in the markets.
We also expanded by using information garnered from many private subscriptions (that would cost hundreds of dollars per year ordinarily) and merging them into one coherent strategy.
The problem we found that while you may be ‘fundamentally’ correct – timing, especially now is everything. And in order to suceed in todays markets you need good information, good timing and a sensible approach to risk and money management.